Think Customers Hate to Wait? Think Again.
As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sam’s book: https://linktr.ee/evolutionaryideas Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i Intermache’s freshest orange juice: https://imgur.com/a/P0rv140 My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V Subscribe to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list