Why telling someone what to do won't work

If I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations. Access the bonus episode: https://tinyurl.com/nudgebonus Bri’s book: https://www.briwilliams.com/WBB Bri’s website: https://www.briwilliams.com/ Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list

Om Podcasten

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.