Ep. 54 The Power of Story: An Emotional Narrative and Design Subtext with Joe Lanzisero former SVP Walt Disney Imagineering

Joe Lanzisero served as the senior creative executive in charge of projects for Walt Disney Imagineering across multiple platforms in the company’s cruise, theme park, hotel & resort, restaurant and retail business lines. The power of story can be seen in its capacity to drive and emotional narrative deeply connecting to people creating memories and profound relationships and it can also be used as a subtext to the design process helping a design team by guiding decision-making along the path from project brief, to concept to a completed design.

Om Podcasten

NXTLVL Experience Design will bring you daring and different dialogues about “DATA: Design, Architecture, Technology and the Arts.” You’ll hear from provocateurs for whom disruption and transformation are a way of engaging in work and play everyday. My guests will include thought leaders who are driven by a passion to create the ‘new possible’ and promote new paradigms of experience into the mainstream. Designers from all disciplines. Architects who are changing the landscape of the built world. Techno-philes – visionaries who make deeply sensory-based but digitally-mediated experiences. And I’ll explore the transformative process of creativity with artists of all sorts.