Ep.72 BUILDING BETTER BUYING EXPERIENCES BY USING BRAIN SCIENCE with Tara Haase Hieminga, Elevated Shopper Experience, Global Lead, Mondelez International

Tara Haase Hieminga is the Elevated Shopper Experiences Global Lead at Mondelēz International. With brands that are recognized around the world like Oreo, Cadbury, Toblerone, Chip Ahoy, Hu, Lu, Ritz and many more, you could think that they might rely on brand recognition to drive sales. But then you'd be wrong. They are increasingly using an understanding of how neuroscience and customer behavior are connected to capture attention in the competitive snack market as customers walk the grocery store aisles.

Om Podcasten

NXTLVL Experience Design will bring you daring and different dialogues about “DATA: Design, Architecture, Technology and the Arts.” You’ll hear from provocateurs for whom disruption and transformation are a way of engaging in work and play everyday. My guests will include thought leaders who are driven by a passion to create the ‘new possible’ and promote new paradigms of experience into the mainstream. Designers from all disciplines. Architects who are changing the landscape of the built world. Techno-philes – visionaries who make deeply sensory-based but digitally-mediated experiences. And I’ll explore the transformative process of creativity with artists of all sorts.