S1E1 The Words Matter, Part 1

 The Words Matter, Part 1 

Learn how to make it easier for your prospects to enter into a discussion with you by choosing words that matter to them.  I will cover features versus advantages, ultimately translating them into good bridging statements to get the conversation started.

Take note of the cartoon in the attachment.  We will use it in the podcast

Music Credit to Will Hackerson, performing 3-part saxophone and electric bass.

Additional resources available at:  https://www.patreon.com/chackerson 

Om Podcasten

Welcome to Octane! Ignite the spark and fuel the flames! When you are cold in the wilderness, fire is a game-changer. It's what helps you survive, and lighting a fire has two phases: 1) the initial spark, and 2) getting that spark to grow into a nice fire. Octane is all about helping growth companies understand how to create the initial spark of growth and then nurture that flame during those early, tenuous moments to create the sales culture necessary for hyper-growth. For those that have experienced hyper-growth with me, I will be sharing some grounding principles and new learnings.