That's a lot of Guacamole with Avocados from Mexico's Head of Digital Marketing and eCommerce, Ivonne Kinser
In This Episode… Dalton and Obele sit down and discuss everything from the evolution of traditional television ads to OTT and streaming, the importance of creative freedom and how to disrupt Super Bowl ads in a year with a very untraditional Super Bowl, nothing is off limits with the experiential and innovative Head of Digital Marketing & eCommerce for Avocados from Mexico Ivonne Kinser. [02:17] Ivonne jumps right in, telling us about Avocados from Mexico’s unique approach to product marketing not only on Super Bowl Sunday but in the months leading up to the big day as well. [8:42] Dalton asks Ivonne her thoughts on OTT (aka,CTV) who explains that she sees this technology as an evolution of traditional advertising and also a great opportunity to personalize the ad experience for consumers. [13:22] Ivonne gives Off Mute an exclusive look at a tool Avocados from Mexico is working to develop to help mitigate one of the largest barriers to entry for avocados, choosing a ripe fruit. [26:45] Ivonne shares some insights from her 20+ year career in both the agency world and on the brand side. [35:15] Finally, Ivonne goes off mute and stresses the importance for the structure of advertising agencies to change in order to be successful in 2020 and beyond. People and Companies We Mentioned in the Show Ivonne Kinser was our guest today, read her full bio on her website here. Learn more about Ivonne’s Changing the Game Award. Check out more about Avocados from Mexico. Episode Length: 38:08 Thanks so much for tuning in. Join us again next week for another episode!