How Client Avatars Can Sabotage Your Marketing

Hey there, and welcome to today’s Off The Charts episode! We are diving into customer avatars and the reasons why they might actually sabotage your marketing, instead of helping you discover and meet up with your ideal clients. Our guest is Hillary Rubin, a wonderful entrepreneur who’s focused on helping other professionals really learn the […]

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Business strategist and digital visionary Nathalie Lussier is an award-winning entrepreneur who inspires you to re-imagine what’s possible in your business with each episode of the Off The Charts Business Podcast. Nathalie’s topics range from tech tools to grow your business and book reviews that you take action on in both your personal life and your company. She shares her experience running a multi-six figure business and the goal-setting, mindset, and productivity skills required to get there, and beyond. Each episode is a short focused burst on a relevant topic for women entrepreneurs and the men who love them. She gets honest about location independence, email list building and online marketing, how to launch digital products, website creation, business management, and her top recommended online business resources. Nathalie Lussier started making web sites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college. Today, Nathalie helps thousands of people all over the world use digital strategy to match their ambition, and has been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.