Building a brand with purpose with Tor Hunt-Taylor from The Collective
In this episode of Oh For Food’s Sake we sit down with Tor Hunt Taylor, the Marketing Director at The Collective, to delve into the nuances of sustainability within the food industry. Tor shares her insights on the importance of networking and transparency in the sustainability sector and how B Corp communities facilitate learning and growth. Our conversation spans the ambitious goals of achieving carbon neutrality by 2025 through regenerative farming, the challenges farmers face in adopting these practices, and how consumer behaviour influences sustainable product adoption. We dive into the ongoing debate around ultra-processed foods and the efforts at The Collective to innovate and promote healthy, sustainable snacking options, including their new adult pouch range. This episode offers a wealth of insights for anyone interested in the intersection of food, sustainability, and consumer behavior. From practical strategies to inspiring stories, it’s a conversation filled with actionable takeaways and food for thought.