From Qualitative Insights to Quantitative Data: a Balanced Approach to Market Research

In this episode of "Oh For Food’s Sake," we welcome Jules Greene as we delve into the critical role of market research in the food industry. We discuss the importance of incorporating real-life context and using the appropriate methodologies to gather actionable insights. The conversation highlights the need to blend consumer feedback with practical considerations and emphasises the evolving future of market research, including continuous consumer engagement and the use of advanced technologies. Jules also shares insights into Good Sense Research's approach to understanding consumer behaviour and the impact of seasonality on preferences.

Om Podcasten

Oh For Food’s Sake unravels the challenges faced when working in the food industry whether you are in an employed role or a business owner. We are your hosts, Amy Wilkinson and Lucy Wager and offer you a new discussion drawn from our own experiences in the industry from stress, burnout and resilience to working with retailers, setting up on your own and much more. There will also be guest interviews from our food industry network to explore these challenges further giving you a comprehensive offering of stories, tips and advice through this rewarding industry.