Marketing shorthand with Chris Owen
Can own-brand businesses compete with big brands? What does it take to get a food product from a new start-up onto the shelves of big retailers? And how do you build and follow a brand strategy over time in a changing marketplace? On this episode of the Oh For Food’s Sake podcast, we talk with food marketing guru Chris Owens about all this and more, and he tells us the scariest marketing statistic that you’ll ever hear!