Agnotology (WILLFUL IGNORANCE) Updated Encore with Dr. Robert Proctor

Yes, there is an -ology for that. And yes, we’re airing this episode -– with a ton of 2025 updates -– because it’s never felt more relevant. Dr. Robert Proctor is a Stanford professor of the History of Science and co-edited the book “Agnotology: The Making & Unmaking of Ignorance,” having coined the word 30 years ago. We chat about everything from tobacco marketing, to the sugar lobby, to racial injustice, horse vision, the psychology of the Flat Earther movement, which countries have the highest rates of climate denial, empathy, how to navigate difficult conversations and why it's critical to dismantle the systems of willful ignorance, starting locally.

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Volcanoes. Trees. Drunk butterflies. Mars missions. Slug sex. Death. Beauty standards. Anxiety busters. Beer science. Bee drama. Take away a pocket full of science knowledge and charming, bizarre stories about what fuels these professional -ologists' obsessions. Humorist and science correspondent Alie Ward asks smart people stupid questions and the answers might change your life.