Meta Unveils New Omnichannel Ad Platform | JP Chookaszian at Shoptalk 2025
Live from Shoptalk 2025, Meta’s JP Chookaszian joins Chris Walton and Anne Mezzenga to unpack one of the show’s biggest announcements—Meta’s new omni-channel ad platform. JP walks us through the macroeconomic shifts driving this innovation, why in-store performance matters more than ever, and how AI and GenAI are shaping Meta’s future tools, from dynamic ad generation to virtual try-on. If you want to know what’s next in retail media, this is the episode to hear.Key Moments:0:40 – Intro to JP and his role at Meta2:30 – Economic backdrop and shift in consumer behavior4:50 – Why retail media matters more in 20255:40 – Meta’s new omni-channel ad solution explained6:20 – 21% lift in in-store incremental ROAS7:10 – Why in-store signal improves campaign performance8:00 – Rollout timeline for general availability9:00 – Importance of unified KPIs and org structures11:45 – What retailers need to do to prepare12:50 – The role of AI and Meta’s Advantage+ suite13:55 – GenAI applications like virtual try-on and text generation16:15 – Why creative still reigns in the AI era17:45 – Final advice: invest in creative, AI, and test-and-learn19:20 – How to connect with JP and Meta post-Show#retail #omnichannel #meta #shoptalkThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy