Adama Sanneh — How the Moleskine Foundation uses creativity for social change

In Episode #23 of One More Question, Ross is joined by Adama Sanneh. Adama is Co-founder and CEO of the Moleskine Foundation. Under his leadership as CEO, Moleskine Foundation has been focused on building educational tools and experiences that help foster critical thinking, creative doing, and life-long learning, focusing on youth and underserved communities. His mandate continues with a clear mission for the Foundation: becoming the global leader in the creativity for social change field. Ross and Adama speak about how the Moleskine Foundation was created and their unique relationship with Moleskine (the brand), their latest campaign — WikiAfrica Education — which aims to translate vital information around COVID-19 into various African languages, and the impact a company can have when it is invested in its people and its Purpose, regardless of budget.

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation