Brent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side.
In Episode #6 of One More Question Ross speaks to Brent Spilkin (Spillly) — business coach, founder of What The Freelance, movement starter, and former MD — about how big consulting firms are out to take agency lunch money, what this means for the future of agencies, and how to build a strong brand by finding your niche. Spillly describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both. He’s helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice, guiding them toward efficiency and profitability. This episode takes us through why agencies may be facing some trying times ahead — losing business to consulting firms and possibly CRM giants, why consultancies buying agencies is a vote for creativity, and what we can expect to see from agencies heading into the future. It also contains a lesson on how to build your brand by narrowly defining your market.