Carly Ayres - Great work comes from honesty and commitment to process

In Episode #5 of One More Question, captain of the Nicework ship, Ross Drakes chats to Carly Ayres about climbing into a boat with holes and setting sail for the horizon, focussing on process to create interesting work, and being completely transparent throughout the process so that others can learn from you. Ross and Carly take us through HAWRAF’s journey from inception to conclusion, and the lessons learned - creating robust processes and why they are important, why you should price your work correctly, and how founders lose sight of their original vision, not ending up where they want to be. Thinking of starting an agency? Starting a new project with an agency you haven’t worked with before? Think you’ve lost or strayed from your vision? If any of these hit home, this isn’t an episode you want to miss.

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation