Dion Chang - The Cesspit of Brand Communication
The Cesspit of Brand Communication So what is causing things to move from it’s discombobulated to “it's really very complicated” in the world of brand communications? Well, a few things actually. In Episode #2 of One More Question, a fearless podcast by the people of Nicework. Ross Drakes founder of Nicework, a Brand and Service Design Company, explores the various trends disrupting the business as usual of traditional brand communications. He talks to Dion Chang founder of Flux Trends and one of South Africa’s most respected trends experts, about the complex state of affairs and the issues brands have to face in the new era of the 21st century.