Fredrik Öst: If no one hates it, no one loves it. Make enemies

In Episode #29 of One More Question, Ross is joined by Fredrik Öst, Founder and Creative Director at SNASK. Who/What is SNASK? SNASK is an internationally renowned creative agency that makes kick-ass branding, design, and film. They’re your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. Ross and Fredrik chat about why we shouldn’t be enslaved by data, why brands should write their own stories and act on them, and why they shouldn’t be afraid to make a few enemies.

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation