How Huxley pushed against NFT trends and won – Ben Mauro

In the first episode of season 04, Ross is joined by Ben Mauro, creator of HUXLEY. Ben Mauro’s work has made a powerful impact on the gaming world, as a senior concept designer and art director for first-person-shooting dynasties Halo and Call of Duty. His visions have graced the big screen in Elysium, Chappie, and J.R.R. Tolkien’s The Hobbit. Now he unveils his fully-fledged graphic novel series, Huxley. Ross and Ben discuss how HUXLEY has rebelled against NFT trends – using them as a sales channel instead of a fundraising platform and taking their time to craft the world of HUXLEY – and why Ben chose to launch his ideas in Web3 instead of traditional media.

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation