Jessie McGuire: What are the limits of branding?

In Episode #54, Ross is joined by Jessie McGuire, Managing Director at brand design studio ThoughtMatter. Jessie leads a diverse team in creating daring designs and identities for a wide range of clients, from global brands to local communities, art museums and foundations, and institutions and non-profits. Ross and Jessie discuss the limits of branding, how designers should be thinking about their work, and why not all brands need to be ‘conscious’.

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation