Matt Brownell: It's not a branding job when it's part of your DNA
In Episode #28 of One More Question, Ross is joined by Matt Brownell, Head of Brand & Communications at Yoco. Matt has been an executive at SABMiller, leading Strategy & Innovation for the iconic Castle Lager brand and heading up the Trade Marketing department for the Egoli region of SABMiller. In his role at Yoco, Matt is responsible for telling the inspirational stories of the small business heroes who Yoco are lucky enough to call their customers. Ross and Matt chat about long-term brand building and splitting Yoco’s marketing team in two, Yoco’s response to the COVID-19 pandemic, and why it’s better to build a brand on a limited budget.