Matteo Bologna: The secret differentiator - Why your brand should own a typeface

In Episode #45, Ross is joined by Matteo Bologna, Founder and Creative Director of New York-based branding studio Mucca. Matteo’s multidisciplinary background in architecture, graphic design, illustration, and typography has helped him build one of the most respected companies in design. He’s a former board member of AIGA NY and President emeritus of the Type Directors Club. Ross and Matteo discuss typography as an underestimated branding tool, why your brand should own a typeface, and the mistake brands like Balenciaga are making by throwing away years of heritage to be more ‘digital-friendly.'

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation