Scott English: No BS — How an agency of two helped RXBar sell for $600m
In Episode #30 Ross is joined by Scott English, Founder and Partner at Scott&Victor. His name, his major and the language he speaks best: Scott can't get away from English. Ever since second grade, when his poem about kites was featured on his elementary school’s bulletin board, Scott has been pursuing writing in all forms. Once called “the best planner in the creative department,” Scott has a particular fondness for writing creative briefs. Ross and Scott discuss how staying small has helped Scott&Victor generate bigger and better ideas for their clients, their iconic rebrand of RXBar and letting them go as a client, and the four questions to create a perfect brief.