Tom Fels: The business of the future is Purpose-driven

Tom Fels, CEO of Animarem and regional representative of the B Corp movement, joins Ross for Episode #25 of One More Question. An evangelist for conscious business, Tom held various leadership positions before founding Animarem — Group Managing Director of Publicis Machine, CEO of Nurun, and CEO: Hospitality at Singita. He is passionate about connecting people to powerful ideas that accelerate business and lead sustainable change. Ross and Tom chat about Purpose-driven business — what it means, why companies choose to become Purpose-driven, and the benefits of choosing to do so. They also speak about the global B Corp movement and how it backs up your choice to be a Purpose-driven company. This is a great episode for anyone that wants to learn more about being a Purpose-driven company, the B Corp Certification, or why these movements can help businesses become future-fit.

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation