Why are the world's biggest companies turning to abstract visual design? | Matthias Winckelmann

Ross and Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio, discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future.

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation