Yossi Hasson - Use your values to thrive in a decentralised world

In Episode #9 of OneMoreQuestion Ross speaks to entrepreneur turned venture capitalist, Yossi Hasson, about how a deeper understanding of their brand is helping guide Techstars in a singular direction and how blockchain may affect brand building in the future. Yossi Hasson co-founded SYNAQ, WeThinkCode_, and OnChain Capital. He has built and invested in businesses on multiple continents, and mentored business owners from around the world. Currently Managing Director of Alchemist Blockchain Techstars Accelerator, he works with and invests in founders building the decentralized economy. This episode of One More Question gives insight into how a strong brand can set you apart from competitors offering a similar service, how it can provide a focussed vision to guide your market approach, and how blockchain and open source software may affect branding in the future.

Om Podcasten

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand. The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you. Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst. One More Question is hosted by our founder, Ross Drakes. #welovenicework #branding #communication #purposedriven #creativity #brand innovation