Through the lens of the matchmaker of B2B influencer marketing: Everyone is influential!
By now, you have probably heard of influencer marketing. But what exactly does that entail in the B2B context? And what are the success factors and pitfalls that brands need to be aware of? In this episode of One Vision, Theo and Bradley chat with Tim Williams, CEO of Onalytica, on how different organizations are engaging with influential experts and employee advocates from content creation and social engagement to events and sales conversion. In a world where social media is part of our daily lives and everyone is influential, how do we best leverage the tools that we have to create the maximum impact? Hosted on Acast. See acast.com/privacy for more information.
Om Podcasten
One Vision fintech fuse podcast, hosted by Theodora Lau, brings purposeful fintech innovation to spotlight. It is where impact meets innovation. One Vision is a convergence of minds that dream of a more equitable, inclusive, and sustainable world for future generations galvanized by innovation. The latest season, FinTech Fuse, brought to you by the powerhouse trio, Theodora Lau, Barb MacLean, and Stephanie Foster, continues the tradition of telling stories that matter.We speak to startup founders, investors, industry players, thought leaders and policy makers in the innovation ecosystem and get their views. While there have been a lot discussed about innovation in the western world, we believe that impact at scale can be achieved in the emerging markets too. In recent times we have seen several leap frog moments across the emerging world. What Alibaba and Tencent have achieved in China, PayTM in India and MPesa in Africa are great examples of impactful stories. We talk to many emerging market players and highlight their efforts to create such leap frog moments.We believe there are many innovation stories that have impact on people's life across the world. We identify these stories and talk to them about their journeys, successes and challenges they have had to overcome. In providing a stage for these entrepreneurs, thought leaders and innovators, we hope to inspire a generation looking to effect positive change. One Vision, One Dream, One Voice for One sustainable future. Hosted on Acast. See acast.com/privacy for more information.