How to use PR to raise your website and business profile online - with Michelle and Christian Ewen
I am a big fan of how PR can help you raise your website's visibility online and have seen first-hand what great PR has done for some of the members of the Supercharge Your Website Membership.Former journalists turned PR pros, Michelle and Christian Ewen have spent decades writing stories that have been featured in some of the UK’s biggest newspapers – including The Guardian, The FT, The Telegraph, The Mirror, The Sunday People and The Evening Standard and now they help small businesses find high-profile PR opportunities.Having seen these two at work, walking the walk getting PR for their own business, I was delighted that they accepted my invite to come and chat on Online Marketing Basics for Busy Website Owners.We chat about how the publishing and PR industry has changed over the years, how to marry what you are doing with your website SEO to leverage PR opportunities and I manage to get some real gold from them about what it takes to pitch the perfect story to a journalist.If you have been putting off trying to score some high-level PR for your business because you think it's out of your remit, take a listen.