How to write copy that scientifically sells with Hannah Gibson

On this week's episode I'm talking to Dr Hannah Gibson, former biologist turned website copywriting expert to geke out on what makes copy convert and how website owners can go about writing their own sales copy.We talk about knowing your ideal clients inside out, how to research what they really think and then how to use that info to feed into the word your write to sell to them.Hannah runs a monthly free webinar helping business owners write better copy.Sign up to her next free masterclass here: https://hannahgibson.kartra.com/page/Masterclass

Om Podcasten

Welcome to Online Marketing Basics for Busy Website Owners! What you'll get by subscribing to this podcast is access to free tips and tricks to get your websites seen more online by your ideal customers. Hosted by me...Vicki Jakes, an online marketing and website conversion consultant with an aim to provide you with the answers to your questions about your websites, how they work, what content to post on them, how to get them seen more by your ideal customers using SEO, email and ads plus how to understand your data. I'll be interviewing special guests who are experts in their non-website world to help inspire you with their business, mindset, and specialist knowledge. You'll also hear from "real life" small business owners like you talking about life from the coal-face as they look to use their websites as THE tool for making them more money. I can't wait to demystify your website for you and inspire you with more ways to drive more customers to your business online!