#278: Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch

Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch?

Would you believe me if I also told you that student was an elementary school teacher?

How about a mother of five? 

Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one. 

Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time. 

Tune and and learn all about…

  • [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help
  • [07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended that she join the Digital Course Academy. 
  • [09:38] Jamie went where her students hung out, listened to their questions, and did Facebook Lives when her audience was still small. She kept showing up. 
  • [13:30] Jamie not only got huge results in Digital Course Academy, but she followed the framework and made it her own as she progressed.
  • [15:20] Jamie’s wall of post-its and what her kids helped her see about her course
  • [17:58] How Jamie grew her list by 7000 new subscribers during her launch (without spending a ton on ads)
  • [24:39] Jamie’s mind-blowing pricing and results
  • [27:15] How Jamie got testimonials before her launch was even through
  • [51:01] Don't try to do what everyone else does just go to where your people are already at. 

Om Podcasten

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.