A quick update on what's new around here and some things you may have missed...

Blogs I mentioned: OOH Exchange Rates/Carfax For OOH Links I mentioned: Layne Cox, Startup CMO https://www.theoohinsider.com/layne-cox/ Jason Shuster, Metaverse as a Service https://www.theoohinsider.com/metaverse/ Benjamin Fishlock, The Concrete Canvas https://www.theoohinsider.com/hpa-gsa/ Dennis Kelly, The $40B Mailbox https://www.theoohinsider.com/dennis-kelly/ Who Is Hypercell/Movia? https://oohtoday.com/hypercell-and-mobilytics-join-forces-to-provide-real-time-audience-measureme...

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Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.