Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution. Ed shares insights about the transformation from ...

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Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.