Episode 054 - Drew Jackson and Michael Steinberg, Getting to know StreetMetrics
When it comes to measuring ads that move, there are a lot of different ideas on the best way to do it.For StreetMetrics, location data and an understanding of HOW things move in the real world has led them to creating one of the most exciting measurement tools for mobile media companies. Founder and CEO, Drew Jackson pivoted his family business into a location measurement focus to solve the problem - how do I measure my ad campaign on things that move?They've built a sustainable platform with a great user-experience, updating their location data and campaign results every 24 hours so that #brands can have a finger on the pulse of and understand the value of their #ooh campaign.Special thanks to #Wrapify for making this conversation possible.With data visualization, multi-channel retargeting and OOH attribution reporting, you can manage your entire mobile ad campaign from your laptop, just like your digital marketing.Check out Boost by Wrapify at https://www.wrapify.com/boost/Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/