Episode 071 - The Motorized OOH Revolution Part 1 | Cherian Thomas, Octopus Interactive

Have feedback or a question? Text us!We have a 2 part series coming up on the next two episodes of OOH Insider! On this episode, Cherian Thomas, Co-Founder & CEO of Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.Takeaways As th...

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Learn about How DOOH Advertising Works and How To Measure DOOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.