Answering 'What is Programmatic DOOH?', Once And For All!
It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs. DOOHx is an online learning platform for all things digital out-of-home and programmatic digital out-of-home. Takeaways Programmatic OOH is the automated trading of inventory. Inventory is more accessible and highly targeted. It is an entire evolution of how out-of-ho...