Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook, CEO and co-founder of mobilads

In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences. Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment. Takeaways Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the ...

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Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.