Exploring the Connection Between Wine and OOH Advertising with Brendan Papariello, CEO and co-founder of Viniamo
In this episode, Brendan Papariello, CEO of Viniamo, shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand. Key Moments: [00:06:05] Licensing logistics and loopholes - how to create opportunity [00:09:10] Overloo...