Ideation To Execution: A Conversation On How Brands Scale with Nathan Yeung, fractional CMO and Founder of Find Your Audience
In this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising. Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand lift studies. Despite starting out in finance and management consulting, Nathan found his passion in sales and marketing and now helps co...