Navigating Programmatic DOOH: Insights from Jason Eckerling on Programmatic Publisher Strategies
In this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape. Connect with Jason on LinkedIn here. They highlight how more media is being pushed through programmatic channels, making it easier for agencies and buyers. They also emphasize the flexibility and convenience of programmatic advertising, especially in uncertain economic times. Jason, who was a co-founder of an on...