Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising? The Measurement Layer Cake.

Check out the Google Analytics Academy here: https://analytics.google.com/analytics/academy/ And learn more about Flowcode here: https://www.flowcode.com/ If you'd like an intro to my contact at Flowcode, feel free to email me at outofhomeinsider@gmail.com and mention this episode 🤙 Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.

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Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.