Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast)

In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.[00:02:58] Brick and mortar mindset.[00:06:28] Billboards and modern media.[00:11:39] Exploitable value in billboards.[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising[00:16:40] Long-lasting impact of billboards.[00:22:02] LifeLock's bold marketing strategy.[00:25:36] RideshareTV - backseat tablet advertising.[00:32:02] Young people deleting social media.[00:37:02] Targeting for OOH.[00:41:17] Out of Home and direct mail.[00:44:00] App integration into screens.[00:50:33] Video production and short clips.[00:52:27] Content distribution strategies.[00:55:53] Accountability and motivation.[00:59:44] Changing marketing mix drives success.Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.