Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV

Retail Media MasterclassLearn about in-store networks and how to maximize return on ad spend. Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:1. What it means to scale as a modern media company2. How to unlock distribution with focus3. And dive deep on why Retail Media Networks (RMNs) are so hotGet in touch with Mike at mike@grocerytv.comHighlights and Key Concepts:The Power of Having Systems and a Defined Product:Leveraging Distribution for Scaling:The Current Wave of Innovation in Retail Media:Challenges and Opportunities in Adoption:Key Moments00:08:14 Focus and sacrifice drive success.00:17:03 Retail media is rapidly growing.00:19:20 Retail media networks are evolving.00:27:02 In-store media is evolving.00:29:33 Retail media can drive performance.Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

Om Podcasten

Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.