The $40B Mailbox: Unleashing Automation and Technology on Direct Mail w/ Dennis Kelly, CEO of Postalytics

Today’s guest is Dennis Kelly. Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry.Dennis talks about the importance of closing the loop and providing analytics for direct mail campaigns and the growth hack that Postalytics found by integrating with their customers’ existing marketing tech stacks.Dennis' insights provide valuable lessons for entrepreneurs and marketers looking to stay ahead of the curve, especially in industries that are poised for disruptionSo that’s the big idea I’d like to challenge you to take into this conversation: How are you staying ahead of the curve in a rapidly evolving industry?Check out Postalytics great LinkedIn page that Dennis mentioned here - https://www.linkedin.com/company/postalytics/Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

Om Podcasten

Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.