The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast)

 In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. [00:02:32] Traditional marketing's evolution.[00:09:10] SEO Hack - Podcasting for local dealers.[00:15:11] Offline attention arbitrage[00:17:27] Traditional advertising vs digital advertising.[00:20:06] The challenges of digital marketing.[00:23:58] Dealers going dark during COVID.[00:28:23] The ultimate grassroots credibility.[00:32:38] Tracking website traffic correlations.[00:33:45] Thinking differently for profitability.[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.[00:40:19] Traditional vs. digital marketing.[00:43:08] Mindshare and advertising effectiveness.[00:46:54] Traditional ad channels and cost.Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

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Learn about How OOH Advertising Works and How To Measure OOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.