The Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀
Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth? In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this revision was a profit warning by social media company Snapchat. The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and t...