Caleb Ralston - Personal Branding Masterclass: From Beginner to Expert in 120 Minutes
⚡️ BTS & More: https://openresidency.com/caleb-ralstonIn this episode, I sit down with Caleb Ralston, Founder and Brand Strategist at Ralston, to break down what it actually takes to build a brand that sticks—and content that converts. We unpack real frameworks, hard-won lessons, and key insights from working with names like Gary Vaynerchuk and Alex Hormozi.We cover:- The Brand Journey Framework — a four-question system to shape your strategy- Association: how proximity builds powerful brand perception- The 80/20 Rule for content: balancing expertise with personality- Platform-specific tactics: what deserves your attention—and what doesn’t- How to build a content team that solves bottlenecks- Learnings from top-tier operators in branding and mediaEnjoy the conversation!Chapters00:00 Trailer01:09 Caleb’s Brand Journey Framework01:39 4 Questions That Drive Brand Growth03:41 Why Personal Branding Matters05:20 The Power of Association08:30 The Start of Ikonick19:40 Creating Content with Purpose 23:15 How To Create Authentic Content29:57 Universal Ads31:04 The Value of Your Origin Story43:45 Mastering the 80/20 Content Rule47:01 Optimizing Content for Each Platform48:58 Measuring Success Outside of Views53:40 Choosing the Right Medium59:09 Tailoring Content for Platforms01:14:10 YouTube’s Power for Long-Form Content01:18:48 Quality vs. Quantity in Content01:26:45 Why People Lack Consistency01:28:35 Scaling Across Multiple Platforms01:33:55 Building Your Content Team01:41:05 Hiring the Right People01:49:12 Monetizing Your Content01:53:38 Lightning Round02"02:05 How Big Can Ralston Be?02:03:18 Outro🔗 Links Mentioned- One of Ten – https://www.oneof10.com- Frame.io – https://frame.io- Descript – https://descript.com🎙 Guest: Caleb Ralston, Founder, Ralston- Instagram: https://www.instagram.com/calebralston/- LinkedIn: https://www.linkedin.com/in/calebralston- Website: https://www.calebralston.com/📬 Get in Touch- Instagram: https://www.instagram.com/openresidency/- LinkedIn: https://www.linkedin.com/in/markmastrandrea/- Website: https://openresidency.com/- Email: info@openresidency.com- Book a call with Mark: https://intro.co/markbrazil🎯 Powered by Universal Ads by Comcast CTV- Want to scale your brand with CTV ads? Universal Ads is giving the first 50 Open Residency listeners $500 in free ad credits to get started.- 👉 Claim your credit: https://form.typeform.com/to/ckvJ86zT- 🔗 Learn more: UniversalAds.com