Ryan Bartlett - How a Failed Poker Pro Built a $1 Billion Business
⚡️ BTS & More: https://openresidency.com/ryan-bartlettIn this episode, I sit down with Ryan Bartlett, CEO of True Classic, to break down how they scaled to over $200M+ in annual revenue with a valuation approaching $1B.We get into:The evolution of their marketing strategy from pure direct response to brand buildingHow they leverage customer feedback to drive product development through their membership programTheir unique approach to customer service and community buildingWebsite optimization strategies that helped increase AOV from $36 to $112Key operational insights on running a lean, efficient DTC brandThis one’s packed with actionable insights for brand builders at every stage. Enjoy the conversation!Chapters00:00 Trailer01:20 Intro01:42 Identifying the White Space04:55 Mistakes in the First 12 Months06:02 Marketing Mix09:19 Ad Library Breakdown18:13 The Greatest Form of Marketing23:56 Tips for Scaling a Company37:28 Building a Strong Team Culture40:11 The Lost Art of Customer Service49:00 How Customer Feedback Shapes Strategy53:57 Metrics That Matter Most58:25 What Works in E-Commerce Today01:17:24 Alternate Marketing Channels01:23:22 Contrarian KPIs Everyone Overlooks01:27:34 Raising Equity and Debt01:29:23 Managing Credit and Inventory Risks01:31:14 Retail Rollout Masterclass01:34:30 Landing Major Retail Partnerships01:47:04 What’s Next for True Classic01:51:57 Lightning Round02:10:23 How Big Can True Classic Be?02:11:26 Outro🎙 Guest:Ryan Bartlett, Co-Founder & Chairman of True ClassicInstagram: https://www.instagram.com/ryanbartlett/ / https://www.instagram.com/trueclassic/LinkedIn: https://www.linkedin.com/in/rbtct/Website: https://www.trueclassic.com/📬 Get in Touch:Instagram: https://www.instagram.com/openresidency/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Contact: info@openresidency.comPowered by IKONICKGet 30% off motivational art at https://ikonick.com/openresidencyUse code: OPENRESIDENCY30