E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.

00:00 Ridge Retreat 03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness 15:21 Actionable Insights from Brand Awareness Data 20:59 Awareness vs Competitors 25:11 The Size of the Market 29:14 Expanding the TAM 31:05 Brand Awareness vs Brand Affinity 33:01 Building Market Share Regionally 35:24 The Importance of Household Penetration 36:19 Creating Organic Demand and Network Effects 41:21 The Rising Cost of Advertising 44:22 The Limitations of Market Share 51:10 Failure as a Learning Experience Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

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In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.