E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona

00:00 Introduction 08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce 14:51 Segmenting Advertising Strategies for New and Returning Customers 24:21 Challenges in Measuring Customer Acquisition Costs 27:08 Utilizing Data Warehouses and Technologies for Customer Analysis 31:51 Tracking and Attributing Customer Data 41:18 The Power Law Distribution of Customer Behavior 49:26 TV and Influencer Marketing as Awareness Plays 54:31 Understanding the Media Mix and Targeting the Core Group of Customers Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/

Om Podcasten

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.