E086: Mike's New Brand: Introducing Trevi

00:00 Introduction 04:03 Growth Metrics and Business Valuation 09:59 Launching New Ventures: Trevi's Journey 18:06 The Dynamics of Consumables vs. Hard Goods 26:06 Strategizing for Market Penetration 36:02 The Potential of High Adoption Rates 39:45 Valuing Business Performance and Product Extensions 43:03 Branding Strategies and Market Positioning 49:00 The Importance of Team Focus and Structure 51:25 Navigating Market Dynamics and Consumer Preferences 56:40 The Debate on Brand Integration vs. Independence 01:00:47 Long-Term Vision and Investment in Consumables Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

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In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.