E105: How to Define Your Customer Profiles with Sarah Levinger

00:00 Introduction02:55 Understanding Customer Avatars and Personas06:02 Defining Customer Profiles and Their Importance08:53 The Role of Customer Names in Marketing12:09 Discovering Customer Avatars Through Observation15:00 The Complexity of Customer Archetypes18:08 Balancing Brand and Growth Marketing20:57 Identifying Customer Identities23:49 Leveraging Subconscious Data for Marketing33:11 Innovative Survey Techniques38:13 Understanding Customer Bias44:02 The Importance of Identity in Marketing49:16 Emotional Triggers in Consumer Behavior55:20 Cultural Influence on Consumer Choices01:00:43 The Role of Reach in Shaping MarketsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

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In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.